SETS is Proud Sponsor of the WSA Digital Arab Innovation Forum

As we support digital entrepreneurs and innovators, SETS was a proud Sponsor of the WSA Digital Arab Innovation Forum that brought together digital entrepreneurs and content developers from all over the Arabic speaking world, demonstrating the richness and diversity of Arabic digital content. Congrats to the winners!

Enterprise Data Center & Cloud Technologies Event

SETS, Nutanix Master Partner in Lebanon, successfully organized a technical workshop on July 2, 2019 at Le Gray Hotel to share the latest in enterprise data center and cloud technologies, where customers had the chance to meet with Nutanix experts for hands-on learning and a first-hand look at the latest Nutanix products.

Leveraging Modern Datacenter Technologies

Under the theme of “Leveraging Modern Datacenter Technologies”, SETS in collaboration with Nutanix, Commvault, TBS and Exclusive Networks successfully organized a two days event on March 8 & 9 at the Mist Hotel Ehden.

The event highlighted the latest trends in hyperconvergence and datacenter protection where attendees had the opportunity to get insights on the evolving Hybrid-Cloud technologies from Subject Matter Experts and listened to how customers in real world are transforming their organizations.

SETS has become one of the first partners to achieve Nutanix Master Status in the Middle East

SETS, a leading information technology company in the region, announced today that it has successfully completed all requirement to obtain the level of Master Partner in the Nutanix Channel Charter Program. Master Partner tier status is an achievement accomplished by only a select few partners in the Middle East to date.

The Master Partner Accreditation is the highest tier of the Nutanix Partner Program and requires that partners hold multiple technical and sales certifications in Nutanix’s core HCI products as well as newer products such as Flow, Era and Beam.

SETS certified specialists enable the company to secure the market with an end-to-end sales, presales, and delivery expertise. This achievement recognizes SETS technical skills and knowledge, highlighting its capabilities to help customers transform their businesses, being a trusted Nutanix consultant and solution provider.

5 trends to expect for artificial intelligence in 2019

Expect to see major changes in how organizations use AI, the rise of new ‘digital workers’ and increased competition for data professionals with AI skills, says Forrester Research.

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With AI efforts, most organizations find ‘no pain, no gain’

Forrester Research has released its top predictions for artificial intelligence in 2019, in the report “Predictions 2019: Artificial Intelligence No Pain, No Gain With Enterprise AI.” Authored by analysts Michele Goetz, Brandon Purcell, Craig Le Clair, Diego Lo Giudice and Mike Gualtieri, the report sees major changes in how organizations use AI, the rise of new ‘digital workers’ and increased competition for data professionals with AI skills. Here are the five top trends Forrester expects to see.

Data doldrums will continue to drown the majority of firms embarking on AI

“The No. 1 challenge for AI adopters is quality data,” the Forrester analysts write. “Regardless of your beginner or expert AI status, data is the Debbie Downer of any AI project. While enterprise aspirations for AI run high, in 2019, we predict continued investments in good ol’ information architecture (IA). The tables will turn from AI to IA in the majority of firms that have already dabbled in some form of AI, as they’ll quickly realize that their irrational exuberance for AI adoption must be equally met with solid efforts on an AI-worthy data environment.”
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Enterprises will compete to use AI in the race for AI talent

“Two-thirds of AI decision makers struggle with finding and acquiring AI talent, and 83 percent struggle with retention,” the Forrester analysts note. “The talent shortage goes beyond technical and data science chops. Firms need industry, social, legal, customer experience, and operational expertise to train, manage, and trust AI systems. Consultancies such as EY and PwC prize demonstrated qualities of creative problem solving, resiliency, and adjacent job experience over degrees, coding, and statistical skills. This shows that traditional recruiting practices fail, causing companies to seek out new approaches and tools. In 2019, we’ll see firms start to tackle the AI shortage by applying AI to recruitment.”
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RPA and AI will join forces to create digital workers for more than 40 percent of enterprises

“The robotic process automation (RPA) momentum started way before AI piqued the interest of enterprises,” The Forrester analysts explain. “Until now, firms have been treating these set of technologies distinctly; i.e., RPA for automation, AI for intelligence. But to create breakthrough opportunities, we believe that an RPAplus-AI technology innovation chain will turbocharge your innovation efforts. Firms are already combining AI building block technologies such as ML and text analytics with RPA features to drive greater value for digital workers in four use cases: analytics that solves nagging platform issues; chatbots that boss around RPA bots; internet-of-things (IoT) events that trigger digital workers; and text analytics that lifts RPA’s value.”
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A fledgling supply-side market will surface for explainable AI

“When it comes to explainability and auditability, not all AI is created equal,” the Forrester analysts write. “Some ML algorithms yield transparent and easily understandable models; others, most notably neural networks, are opaque. Regulations like the GDPR’s Recital 71, which states that subjects of automated decision-making have the right ‘to obtain an explanation of the decision reached,’ will spur interest in explainability in 2019 from both enterprises as well as vendors. Business users will increasingly demand it from their data science counterparts to trust the models that impact customers.”
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Ten percent of firms leveraging AI will bring human expertise back into the loop

“While ML is exceptional at analyzing data to create models that make predictions, recognize patterns, and automate decisions, it lacks human reasoning capabilities,” the Forrester analysts write. “In 2019, enterprise AI mavericks will rediscover knowledge engineering and digital decisioning platforms to extract and encode inferencing rules and build knowledge graphs from their expert employees and customers. ML’s strength is data. Knowledge engineering’s strength is human wisdom. Used together, enterprises can dramatically accelerate the development of AI applications.”

Gartner Identifies the Top 10 Strategic Technology Trends for 2019

The top 10 strategic technology trends for 2019 are:

Autonomous Things

Autonomous things, such as robots, drones and autonomous vehicles, use AI to automate functions previously performed by humans. Their automation goes beyond the automation provided by rigid programing models and they exploit AI to deliver advanced behaviors that interact more naturally with their surroundings and with people.

“As autonomous things proliferate, we expect a shift from stand-alone intelligent things to a swarm of collaborative intelligent things, with multiple devices working together, either independently of people or with human input,” said Mr. Cearley. “For example, if a drone examined a large field and found that it was ready for harvesting, it could dispatch an “autonomous harvester.” Or in the delivery market, the most effective solution may be to use an autonomous vehicle to move packages to the target area. Robots and drones on board the vehicle could then ensure final delivery of the package.”

Augmented Analytics

Augmented analytics focuses on a specific area of augmented intelligence, using machine learning (ML) to transform how analytics content is developed, consumed and shared. Augmented analytics capabilities will advance rapidly to mainstream adoption, as a key feature of data preparation, data management, modern analytics, business process management, process mining and data science platforms. Automated insights from augmented analytics will also be embedded in enterprise applications — for example, those of the HR, finance, sales, marketing, customer service, procurement and asset management departments — to optimize the decisions and actions of all employees within their context, not just those of analysts and data scientists. Augmented analytics automates the process of data preparation, insight generation and insight visualization, eliminating the need for professional data scientists in many situations.

“This will lead to citizen data science, an emerging set of capabilities and practices that enables users whose main job is outside the field of statistics and analytics to extract predictive and prescriptive insights from data,” said Mr. Cearley. “Through 2020, the number of citizen data scientists will grow five times faster than the number of expert data scientists. Organizations can use citizen data scientists to fill the data science and machine learning talent gap caused by the shortage and high cost of data scientists.”

AI-Driven Development

The market is rapidly shifting from an approach in which professional data scientists must partner with application developers to create most AI-enhanced solutions to a model in which the professional developer can operate alone using predefined models delivered as a service. This provides the developer with an ecosystem of AI algorithms and models, as well as development tools tailored to integrating AI capabilities and models into a solution. Another level of opportunity for professional application development arises as AI is applied to the development process itself to automate various data science, application development and testing functions. By 2022, at least 40 percent of new application development projects will have AI co-developers on their team.

“Ultimately, highly advanced AI-powered development environments automating both functional and nonfunctional aspects of applications will give rise to a new age of the ‘citizen application developer’ where nonprofessionals will be able to use AI-driven tools to automatically generate new solutions. Tools that enable nonprofessionals to generate applications without coding are not new, but we expect that AI-powered systems will drive a new level of flexibility,” said Mr. Cearley.

Digital Twins

A digital twin refers to the digital representation of a real-world entity or system. By 2020, Gartner estimates there will be more than 20 billion connected sensors and endpoints and digital twins will exist for potentially billions of things. Organizations will implement digital twins simply at first. They will evolve them over time, improving their ability to collect and visualize the right data, apply the right analytics and rules, and respond effectively to business objectives.

“One aspect of the digital twin evolution that moves beyond IoT will be enterprises implementing digital twins of their organizations (DTOs). A DTO is a dynamic software model that relies on operational or other data to understand how an organization operationalizes its business model, connects with its current state, deploys resources and responds to changes to deliver expected customer value,” said Mr. Cearley. “DTOs help drive efficiencies in business processes, as well as create more flexible, dynamic and responsive processes that can potentially react to changing conditions automatically.”

Empowered Edge

The edge refers to endpoint devices used by people or embedded in the world around us. Edge computing describes a computing topology in which information processing, and content collection and delivery, are placed closer to these endpoints. It tries to keep the traffic and processing local, with the goal being to reduce traffic and latency.

In the near term, edge is being driven by IoT and the need keep the processing close to the end rather than on a centralized cloud server. However, rather than create a new architecture, cloud computing and edge computing will evolve as complementary models with cloud services being managed as a centralized service executing, not only on centralized servers, but in distributed servers on-premises and on the edge devices themselves.

Over the next five years, specialized AI chips, along with greater processing power, storage and other advanced capabilities, will be added to a wider array of edge devices. The extreme heterogeneity of this embedded IoT world and the long life cycles of assets such as industrial systems will create significant management challenges. Longer term, as 5G matures, the expanding edge computing environment will have more robust communication back to centralized services. 5G provides lower latency, higher bandwidth, and (very importantly for edge) a dramatic increase in the number of nodes (edge endoints) per square km.

Immersive Experience

Conversational platforms are changing the way in which people interact with the digital world. Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are changing the way in which people perceive the digital world. This combined shift in perception and interaction models leads to the future immersive user experience.

“Over time, we will shift from thinking about individual devices and fragmented user interface (UI) technologies to a multichannel and multimodal experience. The multimodal experience will connect people with the digital world across hundreds of edge devices that surround them, including traditional computing devices, wearables, automobiles, environmental sensors and consumer appliances,” said Mr. Cearley. “The multichannel experience will use all human senses as well as advanced computer senses (such as heat, humidity and radar) across these multimodal devices. This multiexperience environment will create an ambient experience in which the spaces that surround us define “the computer” rather than the individual devices. In effect, the environment is the computer.”


Blockchain, a type of distributed ledger, promises to reshape industries by enabling trust, providing transparency and reducing friction across business ecosystems potentially lowering costs, reducing transaction settlement times and improving cash flow. Today, trust is placed in banks, clearinghouses, governments and many other institutions as central authorities with the “single version of the truth” maintained securely in their databases. The centralized trust model adds delays and friction costs (commissions, fees and the time value of money) to transactions. Blockchain provides an alternative trust mode and removes the need for central authorities in arbitrating transactions.

”Current blockchain technologies and concepts are immature, poorly understood and unproven in mission-critical, at-scale business operations. This is particularly so with the complex elements that support more sophisticated scenarios,” said Mr. Cearley. “Despite the challenges, the significant potential for disruption means CIOs and IT leaders should begin evaluating blockchain, even if they don’t aggressively adopt the technologies in the next few years.”

Many blockchain initiatives today do not implement all of the attributes of blockchain — for example, a highly distributed database. These blockchain-inspired solutions are positioned as a means to achieve operational efficiency by automating business processes, or by digitizing records. They have the potential to enhance sharing of information among known entities, as well as improving opportunities for tracking and tracing physical and digital assets. However, these approaches miss the value of true blockchain disruption and may increase vendor lock-in. Organizations choosing this option should understand the limitations and be prepared to move to complete blockchain solutions over time and that the same outcomes may be achieved with more efficient and tuned use of existing nonblockchain technologies.

Smart Spaces

A smart space is a physical or digital environment in which humans and technology-enabled systems interact in increasingly open, connected, coordinated and intelligent ecosystems. Multiple elements — including people, processes, services and things — come together in a smart space to create a more immersive, interactive and automated experience for a target set of people and industry scenarios.

“This trend has been coalescing for some time around elements such as smart cities, digital workplaces, smart homes and connected factories. We believe the market is entering a period of accelerated delivery of robust smart spaces with technology becoming an integral part of our daily lives, whether as employees, customers, consumers, community members or citizens,” said Mr. Cearley.

Digital Ethics and Privacy

Digital ethics and privacy is a growing concern for individuals, organizations and governments. People are increasingly concerned about how their personal information is being used by organizations in both the public and private sector, and the backlash will only increase for organizations that are not proactively addressing these concerns.

“Any discussion on privacy must be grounded in the broader topic of digital ethics and the trust of your customers, constituents and employees. While privacy and security are foundational components in building trust, trust is actually about more than just these components,” said Mr. Cearley. “Trust is the acceptance of the truth of a statement without evidence or investigation. Ultimately an organization’s position on privacy must be driven by its broader position on ethics and trust. Shifting from privacy to ethics moves the conversation beyond ‘are we compliant’ toward ‘are we doing the right thing.’”

Quantum Computing

Quantum computing (QC) is a type of nonclassical computing that operates on the quantum state of subatomic particles (for example, electrons and ions) that represent information as elements denoted as quantum bits (qubits). The parallel execution and exponential scalability of quantum computers means they excel with problems too complex for a traditional approach or where a traditional algorithms would take too long to find a solution. Industries such as automotive, financial, insurance, pharmaceuticals, military and research organizations have the most to gain from the advancements in QC. In the pharmaceutical industry, for example, QC could be used to model molecular interactions at atomic levels to accelerate time to market for new cancer-treating drugs or QC could accelerate and more accurately predict the interaction of proteins leading to new pharmaceutical methodologies.

“CIOs and IT leaders should start planning for QC by increasing understanding and how it can apply to real-world business problems. Learn while the technology is still in the emerging state. Identify real-world problems where QC has potential and consider the possible impact on security,” said Mr. Cearley. “But don’t believe the hype that it will revolutionize things in the next few years. Most organizations should learn about and monitor QC through 2022 and perhaps exploit it from 2023 or 2025.”

See the full article:

Source: by Gartner on October 15, 2018 

SETS and Huawei Sign a Strategic Partnership Agreement

SETS, a leading information technology company in the Middle East announced today the signature of a partnership agreement with Huawei a leading global information and communications technology (ICT) solutions provider.

Huawei is a leading global information and communications technology (ICT) solutions provider, with 180,000 employees, Huawei ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world’s population. With continuous technologic innovation, Huawei Enterprise BG (Business Group) has been committed to fully leveraging the power of cloud computing, Software-Defined Networking (SDN), Big Data, and the Internet of Things (IoT) to build an open, flexible, resilient, and secure platform, and foster a collaborative and win-win ecosystem in which all players can thrive and prosper. Currently, a total of 197 of Fortune Globe 500, including 45 of the top 100, have chosen Huawei as their partner in digital transformation.

SETS has been appointed as the only Value Added Partner (VAP) in Lebanon with a focus to offer Huawei’s enterprise products portfolio and deliver professional services and support.

As part of this partnership, SETS will provide Huawei’s Data Centre Solutions, Networking Solutions and Unified Communications Solutions, offering its customers with a wide range of flexible and tailored solutions.

Commenting on this partnership, Mr. Maher Chahlawi, CEO at SETS said: “We are very pleased to be working with Huawei. This strategic partnership will offer new opportunities for our customers to benefit from leading technologies, a broaden portfolio along with an efficient TCO that will guarantee a confirmed ROI. We are committed to provide our customers with proven technologies that will enable them to deliver their key mission across all verticals.”

Mr. Hazem Bazan, VP of Channels & Commercial Sales, Huawei Middle East Region Enterprise Business Group commented: “It is an honor to collaborate with SETS, Huawei’s sole Value Added Partner (VAP) in Lebanon. This partnership is in line with Huawei’s strategy to empower local partners and build a collaborative ecosystem of partners to support the digital transformation in the region, and help build a Better Connected World.”

“Through our partnership, businesses and clients in the region will have access to our enterprise portfolio of innovative solutions, platforms and technologies that will enable them to thrive and achieve their strategic goals. As a leading global ICT solutions provider, Huawei is delivering on its long-term commitment to contribute to the digital agendas of the Middle East through partnering with leading information technology companies in the region.”

Digital Transformation took over Beirut as tech giants partnered together with SETS to discuss innovative solutions

SETS hosted the ‘Think Forward – Driving Digital Transformation’ event on February 7th, 2018 at the Kempinski Summerland Hotel, where Huawei, Commvault and Intel discussed innovative Tech solutions and introduced new strategies to achieve business Digital Transformation

The event closed with the Signing Ceremony for partnership between SETS and Huawei, and SETS and Commvault.

SETS Corporate Dinner

SETS celebrates the closing of a successful year and the beginning of a new prosperous one during a dinner ceremony held on January 6th 2018 at the Kempinski Summerland Hotel.

The event started with a word from the CEO, Mr. Maher Chahlawi and was followed by an entertaining dinner at the Pier 78 restaurant.

Looking forward for a promising and successful year!